When should you send?
What day of the week?
We saw the best open rates happen on Monday for both hotel and resort properties. Resorts also saw high open rates on Saturdays. Why Monday? This is likely a psychological effect. When starting the work week, planning a getaway might seem like a better option than diving into work responsibilities.
Across all properties, we tested 14 different send times throughout the day—with one clear result. Six in the morning and six at night generated the highest email engagements, and this was true for both hotel and resort properties.