The Results

At the end of 2020, the targeted local marketing campaign delivered both an increase in sales and a new audience. In-store visits to Nyberg’s Ace locations from media efforts accounted for 3% of total sales and the average cost per store visit came in much lower than projected, resulting in an average return of $4 for every $1 spent in media.


return on media spend investment


of total in-store sales were attributed to media spend

YOY growth

for the Lawn & Garden department

Nybergs Ace Social Ads
Love your garden again with the O being green grass shaped like a heart

Our Approach to the Solution

Click Rain developed a strategic media campaign that was centered around local store visits and attracting new customers to Nyberg’s Ace locations. Media creative focused on social media platforms and featured seasonal products and departments.

To ensure our team was transparent and accountable to the Nyberg’s Ace team, we set a maximum cost per store visit we could optimize towards.

Sprinkler watering a lawn

"When we need something accomplished in our marketing campaigns, we can put our trust into Click Rain. They put 100%+ effort into taking care of us; they “get us” and we are very appreciative of the top-notch marketing services they provide."

Marin Huber | Nyberg's Ace Hardware

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