Lewis Drug Local Influencer Marketing Builds Brand Awareness
During Lewis’s Spring 2021 Lawn and Garden campaign, Click Rain worked closely with four local Instagram influencers to engage their followers by sharing relevant content related to Lewis' seasonal products over a one-week period. Though influencer marketing is relatively new compared to other digital marketing tactics, it performed tremendously for this campaign, generating significant brand exposure for Lewis.
The Challenge
Lewis faces numerous competitors during their Lawn and Garden campaign each year; when spring arrives, dozens of Sioux Falls businesses—including big-box stores—begin sales on flowers, pots, tools, and other outdoor products. Our challenge was to keep Lewis' market share high through this competitive season while attracting new customers who will trust Lewis with their Lawn & Garden needs.
The Results (in one week)
Between May 8-15th, four local influencers generated significant engagement with their Instagram posts. This quick-hit strategy created great brand awareness and started our Lawn & Garden season in full bloom! Thousands of relevant customers and potential customers engaged with the Lewis brand during this kick-off campaign–contributing to year-over-year success.
1,750 +
likes, comments, & shares
80,000+
audience impressions
2,400+
giveaway entries
Our Approach to the Solution
As part of a comprehensive digital marketing campaign, we partnered with four local social media influencers to help promote Lewis's Lawn & Garden products in their Instagram feeds. These influencers have a high number of followers and agreed to share several newsfeed and story posts about specific plants, patio furniture, and grills available at Lewis.
In addition to Lewis products, our influencer partners also promoted a $750 Lewis gift card giveaway, which was presented to one of their local followers at the close of the campaign. This tactic helped generate more engagement in the form of post likes, comments, and shares.
Lewis is a local brand, so we deliberately chose local influencers who could sway regional followers to shop at Lewis, and whose personal brands aligned with Lewis. After establishing clear campaign expectations with each influencer, we also encouraged them to create authentic content and to have fun showing off their updated lawns, gardens, patios, house plants, and grills.
"We have seen year-over-year growth in our Lawn & Garden campaigns. Using local influencers who love Lewis as much as we do, is always a joy. It is great working with a client and influencers who have similar passions. I mean, who doesn't love springing into summer!"
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