The Results (in one week)

Between May 8-15th, four local influencers generated significant engagement with their Instagram posts. This quick-hit strategy created great brand awareness and started our Lawn & Garden season in full bloom! Thousands of relevant customers and potential customers engaged with the Lewis brand during this kick-off campaign–contributing to year-over-year success.

1,750 +

likes, comments, & shares


audience impressions


giveaway entries

Image of an Influencer's Instagram story showing a woman sitting on a deck around a high table with a fireplace feature
Image of a woman wearing sunglasses and smiling while carrying flower baskets through a garden center
Image displaying an influencer's Instagram post that shows an image of a well designed outdoor patio

Our Approach to the Solution

As part of a comprehensive digital marketing campaign, we partnered with four local social media influencers to help promote Lewis's Lawn & Garden products in their Instagram feeds. These influencers have a high number of followers and agreed to share several newsfeed and story posts about specific plants, patio furniture, and grills available at Lewis.

In addition to Lewis products, our influencer partners also promoted a $750 Lewis gift card giveaway, which was presented to one of their local followers at the close of the campaign. This tactic helped generate more engagement in the form of post likes, comments, and shares.

Lewis is a local brand, so we deliberately chose local influencers who could sway regional followers to shop at Lewis, and whose personal brands aligned with Lewis. After establishing clear campaign expectations with each influencer, we also encouraged them to create authentic content and to have fun showing off their updated lawns, gardens, patios, house plants, and grills.

Image of flowers at a Lewis location

"We have seen year-over-year growth in our Lawn & Garden campaigns. Using local influencers who love Lewis as much as we do, is always a joy. It is great working with a client and influencers who have similar passions. I mean, who doesn't love springing into summer!"

Lindsay Weyer | Media Strategist

Let's Connect

We'd love to hear about your digital needs and ideas.

Meet Click Rain We simplify digital—so you don't have to.

Our team understands the complexities of digital, but we don't overcomplicate. Delivering high-performance websites and digital marketing with a human touch, we help your business thrive in the digital space.

View Our Services
Female employee sitting down and smiling with a laptop in her lap