At Click Rain, innovation drives what we do, and we’re always exploring new ways to elevate our clients’ websites with strategies that deliver on our metrics that matter mantra. This year, our product development team has taken a big step forward and built a brand-new version of our proprietary Dynamic Content plugin for Craft CMS. And now, we’re excited to start rolling it out to our websites.
Dynamic content is content on a website that changes based on a website visitor's behavior. Instead of serving the same static experience to every visitor, dynamic content adjusts in real-time, showing the right message, call-to-action, or visual to the right person at the right time.
Think of it as a smarter, more personalized website experience.
We know that web personalization makes a difference. Data shows that personalized website experiences:
Increase engagement (time on site, pages visited)
Drive sales (conversions, average order value)
Create stronger business impact (tying marketing to your business goals)
We also know performance matters. Many personalization tools can slow down a website or lock businesses into costly third-party platforms. We wanted to create a solution that:
Maintains website speed and performance
Uses first-party data only (no third-party tracking)
Avoids ongoing, expensive vendor fees
Allows more control over personalization strategy
The Click Rain Dynamic Content plugin is a custom-built solution designed specifically for Craft CMS. Using first-party cookies, it displays personalized content blocks across your site based on pre-defined audience segments that align with your business goals.This allows websites to adapt in real time—showing a different call-to-action from a campaign link, personalizing the homepage for returning visitors, tailoring content after a form submission, or adjusting messaging by location.If a visitor returns using a new browser or clears their cookies, their history is reset, and they’ll be treated as a first-time visitor.
Dynamic Content isn’t just about creating a better experience, it’s about understanding impact. Every key interaction is tracked in GA4, and our team sets up custom reports so you can see which content blocks are driving engagement, how personalized audiences compare to general visitors, and the overall effect on conversions and site performance.
When you decide to implement the Dynamic Content plugin, our team doesn’t just install the plugin; we help shape a personalization strategy that aligns with your overall website strategy. This includes:
Discovery to define key audience segments
Segmentation setup in Craft CMS
Copywriting and design for personalized content blocks
Ongoing analytics, reporting, and optimization
The results? A website that feels more relevant to your visitors and performs better for your business.
Click Rain’s Dynamic Content plugin is more than just a feature, it’s a strategy. By combining fast performance, privacy-first technology, and flexible personalization, we can help your business maximize the power of your website.
If you’re ready to explore how dynamic content can make your website work harder for you, let’s talk.
Kate is a data-driven marketer with a creative edge. She helps the team develop comprehensive digital strategies that drive results for Click Rain's clients.
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