While these are only a sampling of video and animation options, you can start to see how video can play a huge role in your marketing mix throughout a variety of mediums.
Aligning Your Video Deliverables
Video deliverables should align with their placement. Most platforms provide specs to follow when creating content but it’s also important to keep up with the trends of each platform. Building familiarity with platforms and their users can save you time and money… while also making you money. For example, you may be able to upload a long-form insights video, but users may be looking for short-form animation that simplifies insights. Stay open to working with a variety of deliverables that highlights your message best.
How Can Video Be Added to a Marketing Mix?
If you already have video footage, getting organized is a good place to start. As you review assets, assess the content you have and how it looks. Combining videos from various shoots and uncalibrated cameras is complex, especially when there are inconsistencies in lighting, resolution, and messaging. Wonders can be worked in post production however, only so much can be done with limited or outdated assets. Determine impactful ways to make the most of what you have using existing assets and get creative in your approach.
Account for variables we’ve identified as you plan for future content needs. Think of ways animation can serve as an alternative or additive asset. Various creative solutions can enhance video, but only to an extent. Options often depend upon the placement of the video and the audience. Your message will largely determine the best approach so make sure it’s meticulously crafted with your business’s brand in mind.
If you have no video footage to work with, organize a video shoot to capture divisible video content and get the biggest return on your investment. Develop a strategy that aligns with your goals, and consider the shots you’d like beforehand. Maintain consistency so users can track a red thread throughout all your marketing efforts.
There’s no one-and-done fix when it comes to great videos, but be sure to prioritize accessibility, resolution, and format considerations like vertical and horizontal needs. If you aren’t sure how to add captions to videos or what camera to shoot with, we’ve got you.