Click Rain is absolutely thrilled about the opportunity to partner with Groomer's Choice and eager to craft an actionable media plan. We have a full team of VERY excited employees who are anxious to get a chance to work with you ;)

Both having corporate offices here in Sioux Falls we hope to meet in person as much as possible. However, since you have some remote team members we wanted to give a quick tour of the Click Rain office. You'll notice some of our furry friends that make the tour a little more chaotic then normal!

We Look Forward to Getting Started!

Thanks again for the opportunity! Please shout if you have any questions as you compare proposals. We'd be happy to talk more should you have any final questions. As a reminder, you can access our presentation and follow-up slides below:

Presentation Slides
Requested Examples

– Hope to talk soon!
James & Crew

Who you see on the tour Meet The Click Rain Team

Strategic Brand Insights for Groomer's Choice

Our team was recently brushing up on the latest market research methodologies, and we came across a fascinating brand tracking study that immediately made us think of Groomer's Choice. Given your unique position serving both wholesale businesses and direct to consumers across the US, we saw how a tailored brand perception study could provide exceptional value for your marketing efforts.

How This Could Specifically Benefit Groomer's Choice

  1. Refine your audience targeting strategy - Create separate messaging tracks for wholesale customers vs. direct consumers based on how they perceive your brand differently
  2. Highlight your competitive advantages - Identify which of your differentiators (fast shipping, world-class customer service, competitive pricing) resonates most strongly with each audience segment
  3. Optimize product promotion - Determine which of your house brands and featured products (like BatherBox, Bark2Basics) have the strongest brand associations
  4. Support your mission of making "pets look, feel, and smell great" - By understanding which products customers most associate with quality outcomes

Key Business Goals Supported by Brand Tracking

According to the research, the top business goals supported by brand tracking include:

  • Increasing customer satisfaction - Particularly relevant for your commitment to world-class customer service
  • Strengthening market and competitive positioning - Essential for differentiating your house brands in a competitive market
  • Tracking the success of existing products - Valuable for optimizing your product portfolio across your six house brands"

Our Work