About This Role

The Senior Media Strategist is responsible for developing and implementing media strategies for clients based on defined business objectives. Specific duties will include developing the right marketing mix to meet defined audience segments, understanding of platforms and what is needed at various stages of the consumer funnel, and ability to optimize campaigns effectively. The Senior Digital Media Strategist will be responsible for interacting with clients, attending client meetings, and attending related networking functions as requested, representing the company in a professional manner.

Day-to-Day Expectations

  • Development of media reporting structure aligned with marketing and creative strategy. Includes overall KPI tracking

  • Build plans for specific client audience groups, collaborating and understanding how the messaging and channel needs to change

  • Conduct audience data analysis and insights to steer campaign direction

  • Participate in new business pitches

  • Ability to work in a variety of software and technology programs, with understanding on how each program integrates with another

Required Skills

  • Strong writing and project management skills

  • Strong problem-solving/solution-oriented mindset

  • Self-starter with the ability to identify client needs and opportunities and address them with little direction

  • Deep knowledge and understanding of relevant media and marketing platforms

    • Certifications in Google Ads and Google Analytics

    • Experience working in various DSPs, Meta Ads, and with media placement vendors

  • Excellent presentation skills

  • Understanding of when to think big and when to think tactical

  • Ability to manage and conduct market research

Company Expectations

  • Starts being able to lead a client through most business challenges within the scope of the project

  • Stays calm under pressure and calms those around you

  • Has mastered the knowledge of proactive & professional communication in every facet of their role

  • Ability to mentor others to success

  • Knows what resources are available to problem solve and can effectively use them to find solutions

  • Models professionalism to all and is able to mentor younger team members in their knowledge

  • An excellent manager of time - embodies on time and on budget

Preferred Years of Experience

5+

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Key Team Members

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