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South Dakota Community Foundation

Through a long-standing partnership with the South Dakota Community Foundation, Click Rain has helped turn free Google advertising into meaningful results. By continually refining its Google Ad Grant strategy, we increased grant utilization by 324% and website traffic from ads by 297%, connecting more people with the Foundation’s scholarships, grants, and resources.

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Why Authentic Content Matters in Higher Ed Marketing

See how authentic, student-led content helped SDSU increase engagement and connect with prospective students throughout their college decision journey.

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What Gen Z's AI Habits Mean for Higher Ed Marketing

Gen Z is rethinking how they discover, research, and choose a college. From AI-powered search to social media, prospective students are forming impressions long before they visit your website. Explore what these changing habits mean for higher ed marketers and how to reach students with content that builds trust and supports their decision-making.

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Click Rain Associate Director of Marketing, Bailey Wood, using Google Gemini at her desk.

Is AI Driving Hotel Bookings? A Look at What the Data Shows

Is AI search driving hotel bookings? Explore real hospitality data showing how AI-driven traffic impacts traveler engagement, conversions, and revenue.

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What Is Bot Traffic in GA4?

If your GA4 data suddenly looks off, bot traffic could be the reason. Here’s how it shows up and what it means for your reporting.

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From traditional to AI-Driven: How SEO is changing

In this blog, we’ll explore how traditional SEO and AI SEO work together, what sets them apart and how you can adapt to stay visible in an AI-driven search landscape.

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The SEO Shakeup: What You Need to Know

Google's latest update caused sudden SEO ranking drops and Search Console impression declines. Learn what impacts this is having on your data and what to focus on now.

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Intro to Optimizing Your Paid Search Campaigns with Google AI

Leveraging Google AI for your business’ online objectives is useful for successful ad performance. Explore the key features and things to keep in mind when utilizing this tool.

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Bailey Wood, Associate Director of Marketing at Click Rain, using Google Gemini at her desk.

A Beginner’s Guide to Using AI

Dive into the world of Artificial Intelligence for your business. We’ll provide you with a beginner’s guide of AI tools and their functions.

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Supercharge Your Development Workflow with Responsible GitHub Copilot Use

The developers at Click Rain value many of Copilot's recommendations. Nonetheless, we consistently refine our code to ensure it is efficient, safe, and user-friendly.

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Always Innovating: Click Rain's People-Centered Approach with AI

Discover how Click Rain is integrating artificial intelligence (AI) into our marketing strategy, focusing on the intent behind this innovative approach.

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