Trendigital 2026 Rapid City Recap: Expanding Our Expertise to Western South Dakota

Click Rain’s location in Sioux Falls is not a limit to the clients we can serve, and it doesn’t deter us from traveling outside our city to meet with them. That’s what we proved with our recent expansion into the Black Hills territory with Trendigital Rapid City.

Trendigital is an annual marketing conference hosted by Click Rain and its sister agency, Lemonly. This event brings together local marketing experts and national speakers to share insights into digital marketing, innovations, and upcoming trends.

Historically, Click Rain has hosted Trendigital in Sioux Falls. But this year, we added a circuit in Rapid City and plan to expand our tour into Northeast Iowa. This way, we can reach our clients in their neck of the woods while creating opportunities to make new connections.

Key Themes of Trendigital Rapid City

At this year’s Trendigital, our goal was to provide real, concrete tips for our fellow marketers and business leaders to help them break through the noise in the digital world.

The Digital State of the Midwest, a consistent crowd favorite, returned. In this presentation, Chris Prendergast, Click Rain partner and COO, discussed regional changes in media consumption, online behaviors, and content types.

Bailey Wood, our director of marketing, provided guidance to the ever-changing world of AI SEO. In her presentation, she gave attendees the playbook for transitioning to AI search, now that it is poised to overtake traditional search within a few years.

In his Mastering Meta workshop, Levi Scott, Click Rain’s media strategist, helped attendees understand the fundamentals of Meta, campaign setup, and tracking. He also walked through how to use AI to your advantage on the platform.

Looking Ahead

As an industry expert, Click Rain provides our clients with the tools they need to succeed in their marketing, along with opportunities to connect with us for specialized support. Through events like Trendigital, we can provide these offerings in an educational, interactive format and create ways for fellow marketers to meet and network.

Our goal is to expand Trendigital by meeting with longtime partners and new clients across various industries and in regions beyond our own. With this introduction of Trendigital in Rapid City, we’re looking forward to many more years of sharing our expertise and supporting our clients in a people-centered way.