The Results

The following results are pulled from an aggregate of Click Rain campaign data from 2023 and benchmark data provided directly from the individual platforms. The data is focused on CTR (click-thru rate) as it is the most universal metric to pull across a variety of ad types, platforms, and industries.

Facebook + Instagram [Meta]

Within Facebook and Instagram placements, Click Rain media campaigns perform 401% higher than the platform benchmarks. This allows our clients campaigns to be engaged with and have higher click throughs to the next step in the funnel much more frequently than average.

LinkedIn

LinkedIn is a great platform for engaging business professionals and providing the right content. Click Rain’s media campaigns on average perform 421% higher than Linkedin benchmarks.

Paid Search Performance

Paid search is a key media channel for reaching those potential customers who are actively looking for your product or service. Through a mix of paid search strategies, Click Rain has seen above benchmark performance across multiple industries for both CTR and Conversion Rate (CVR):

Click-thru Rate (CTR)

Click Rain paid search strategies result in an average of 648% higher CTR than industry benchmarks. This shows the paid search ads are aligning with the search terms and getting more people to click through to the website.

Conversion Rate (CVR)

This is benchmark data we’re able to pull specifically for Google Ads and shows that those web visitors who came through paid search, are much more likely to convert and take the intended actions on the website. On average, Click Rain paid search campaigns have a 737% higher CVR.

Google Display Performance

Click Rain campaigns provide an average of 363% higher CTRs than the Google Ad benchmarks.

Putting it to Work

At Click Rain we understand that paid media campaigns are an investment for any business. We work hard to ensure that marketing strategy, creative, media targeting, and optimizations all work together to result in successful outcomes and help achieve real business goals.

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The data for this project was compiled over several years, with permission from clients, who also receive reporting on this area of their digital marketing strategy.