Higher education foundations have unique audiences, goals, and digital needs. We help foundations create meaningful digital experiences that connect donors and alumni with the institutions and causes they care about.
Your foundation website plays an important role in building relationships with donors, alumni, and supporters. When digital experiences are difficult to navigate or giving opportunities are hard to find, valuable opportunities for engagement can be lost.
Donors, alumni, families, community members, and university stakeholders all come to your site with different goals and reasons for engaging with your foundation.
Your website needs to support:
Serving such a diverse audience requires more than simply organizing information on a website. It requires a digital experience that understands what each audience needs while making it easy for everyone to find their way. Click Rain helps foundations simplify complex content, create intuitive user experiences, and build websites that connect people with the information and opportunities that matter most.
Higher education foundations play a unique role in connecting people with the universities, programs, and causes they care about. We understand that a foundation website needs to do more than share information. It needs to build connections across generations and make it easy for people to give their time, talents, and treasure.
From creating clear paths to giving and engagement to telling stories that inspire action, we design digital experiences around what matters most to foundations and their audiences. We also understand the importance of balancing a strong connection to the university brand with a distinct identity for the alumni and foundation experience.
Click Rain partnered with South Dakota State University Alumni & Foundation to create a website experience that helps connect alumni, donors, and supporters with the foundation and the broader SDSU community.
Click Rain partnered with the University of Sioux Falls to create an integrated, multi-use website that serves a variety of audiences and initiatives—including seamlessly incorporating the USF Foundation into the main site. Through an intentional navigation strategy, we streamlined the user experience, helping visitors find content faster while creating clear pathways to action and giving.
Click Rain reimagined Dordt University’s 24,000+ pages with a data-driven approach, uncovering that just 13 pages generated 50% of site traffic. This insight guided a streamlined site structure that prioritized high-value content—which included having the Dordt Foundation directly within the main site experience—while creating intuitive navigation and maintaining comprehensive access across all audiences.
Click Rain partnered with the University of South Dakota Foundation to create a website experience that supports its mission and makes it easier for the foundation’s audiences to connect, engage, and take action.
A foundation website should do more than provide information. It should serve as a foundation for your broader marketing efforts and make it easier for people to find your organization, engage with your mission, and take action.
When we build a website, we consider how it will support the work happening beyond the website itself. From search and AI visibility to campaigns, content, and conversion opportunities, we build with the bigger picture in mind.
We build websites with SEO and AI search visibility in mind, helping your content be more discoverable as the way people search continues to evolve. We structure content and experiences to make it easier for search engines, AI tools, and your audiences to find the information that matters most.
We consider accessibility throughout the website experience so your site can be usable and meaningful for as many people as possible. From content and navigation to design and functionality, we work to create an experience that is easier for everyone to access and understand.
A strong digital experience should be fast, intuitive, and easy to navigate. We consider performance, mobile experiences, and user behavior from the start to help reduce friction and make it easier for visitors to find information and take action.
Your website should give your other marketing efforts somewhere to go. We build with content, campaigns, paid media, analytics, and conversion opportunities in mind so your website can work as part of a larger strategy, not as a standalone digital asset.
Higher education foundations have a unique role in connecting people with the institutions, programs, and causes they care about. Click Rain brings experience in higher education, a people-centered approach, and the digital expertise to help foundations create experiences that drive meaningful engagement.
From strategy and website development to digital marketing and ongoing optimization, we're here to help you make the most of every digital interaction.
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