Nonprofits do great things for their communities every day, and often have to do it with a very limited budget. Google offers a way to help increase awareness and engagement with your organization with no media spend through Google Ads Grants!
This program is specifically designed to help nonprofits drive traffic to their websites and achieve their online goals without spending their budgets to get clicks.
A Google Ads Grant covers the per-click costs for Google paid search ads and limited Performance Max ads, up to a value of $10,000 per month. These ads are displayed in Google’s ad network and can help your organization gain donations, recruit volunteers, connect your services with people looking for those services—whatever you are trying to achieve, with no pay-per-click costs.
Google Ads Grants are offered to official 501(c)(3) organizations who have a secure, working website. If your website doesn’t have an SSL certificate, already, that is one requirement that will have to be met before applying. Not sure what that means? We can help you with that, too.
Once your organization has been granted a Google Ads Grant, the grant continues as long as your account remains in compliance with the policies of the Google Ads Grants program.
We can apply for and manage your Google Ads Grant for you, from setup to maintenance and reporting. Our experienced team has managed Google Grants for numerous nonprofit organizations and can provide the help you need to make the most of the Google Ad Grants program.
We’ll meet with you to help define your online objectives and develop the right campaign strategy to make your account work for you. Once we’ve completed the application process and activated your grant account, we will:
After initial setup, we can manage your grant account with ongoing optimization to keep your grant ads running efficiently and effectively for your organization, and provide reporting to keep you updated on the effectiveness of your campaign.
We’ll work with you to ensure your campaigns remain aligned with your objectives, and if your objectives shift, we can adjust your campaign toward those new goals.
If you’re wondering if a Google Ads Grant is right for you, have questions, or just want to talk about marketing possibilities for your nonprofit, we’ll be excited to talk with you and help you make the most of your vision for the community.
Grant application and setup packages start at $1,500 with ongoing optimizations starting at $350/month. Ready to get started? Reach out to us for more details!